And as iOS grew, and new content types like apps and iBooks, and new use cases, like Wi-Fi sync grew, iTunes on both Mac and Windows grew (and grew).Ībsent the need to port to Windows, we get the light, purpose-built Mac App Store. Apple, in their infinitely looped wisdom, decided it would be easier for them to port, and easier for us to use, a single, monolithic iTunes app than anything more specific or distributed, a single jack-of-all-trades app, wrapped up for easy transplant, rather than several masters of one carefully cut apart and crafted. So it's being obsoleted.Īnd that screwed it over for everyone. ITunes desktop isn't so easily reinvented. iPods - and eventually iPhones and iPads - needed iTunes on the desktop to purchase, manage, and sync media and apps, the vast majority of computers ran Windows, and so iTunes had to run on Windows. Really it was a business necessity in the pre-post-PC world. I've joked it was revenge for Office on Mac. Steve Jobs once called iTunes for Windows a glass of water in hell.
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